Sheena of the Journal

Planning, Parenting, & Productivity

Sheena fell in love with Bullet Journaling¬†and began to follow influencers in the community. Inspired, she asked Nick in late 2015 about starting her own mommy art journal blog. If they can do it, she reasoned, why couldn’t she?


Began 2015


  • Branding
  • Copywriting
  • Design
  • Email
  • Front End
  • Motion Graphics
  • Photography
  • Site Management
  • Social Media

So, we built her a logo, a site, a shop, a mail list, and a photography setup. It’s been an adventure in marketing. Now, the site turns a modest profit and has a steadily growing fanbase.

She’s even considering organizing her own convention!


Sheena of the Journal publishes and sells monthly journal templates. This little passive income-producing business is a labor of love.

It’s a prime example of something that began as an idea and became a profitable business.